Privacy Policy

This Privacy Policy describes how SELFLESSLY SELFISH LTD, operated by SELFLESSLY SELFISH LTD ("we", "us", "our"), collects, uses and shares your personal information when you visit or make a purchase from selselfish.shop.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered address is 28 Elvington Road, Liverpool, United Kingdom, L38 9AN.

Information We Collect

Information you provide: when you place an order or contact us, we collect your name, billing and shipping address, email address, phone number, and payment information (processed securely by our payment providers — we never see or store your full card details).

Information collected automatically: when you browse our site, we automatically collect certain information about your device, including your IP address, browser type, time zone, and cookies installed on your device. We also collect information about the pages you view and how you interact with the site. We refer to this as "Device Information".

How We Use Your Information

We use your information to: fulfil and deliver your orders; communicate with you about your order; screen orders for potential risk or fraud; provide customer support; comply with legal obligations; and, where you have opted in, send you marketing communications about our products and offers.

Legal Bases

We process your personal data on the following legal bases: performance of a contract (fulfilling your order), legitimate interests (improving our store and preventing fraud), legal obligation (tax and accounting records), and consent (marketing emails, which you can withdraw at any time via the unsubscribe link).

Sharing Your Information

We share your personal information with third parties only as needed to run our store: our e-commerce platform (Shopify), payment processors, shipping carriers, and analytics providers. These parties are only permitted to use your data to provide their services to us. We may also share information to comply with applicable laws or lawful requests.

Cookies

We use cookies to keep your basket working, remember your preferences, and understand how visitors use our site. You can control cookies through your browser settings; disabling some cookies may affect how the site functions.

Data Retention

We keep your order information for our records for as long as required for tax and legal purposes, unless you ask us to delete it where we are able to do so.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to its processing, and to data portability. To exercise any of these rights, contact us at info@selselfish.shop. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The latest version will always be posted on this page.

Contact Us

For questions about this policy or our privacy practices, contact us at info@selselfish.shop or by post at: SELFLESSLY SELFISH LTD, 28 Elvington Road, Liverpool, United Kingdom, L38 9AN.